010–11: Pink Friday and commercial breakthrough360 deal with the label in which she retains and owns all of her 360 rights, including merchandising, sponsorships, endorsements, touring and publishing. Minaj was featured on Rihanna's "Raining Men" from her album Loud, which would lead to a second collaboration on Minaj's "Fly" from her album Pink Friday. Hip-hop rap artist and producer Kanye West was also confirmed for the album. On August 3, 2010, Minaj revealed on a Ustream.tv channel that the album's name would be Pink Friday, a nod to Black Friday.
Pink Friday was released on November 19, 2010. A buzz single, "Massive Attack", was released in April. In August, Minaj released "Your Love" as the first official single from her debut album. The single peaked at 14 on the Billboard Hot 100, 7 on the Hot R&B/Hip-Hop Songs chart, and topped the Rap Songs chart. Minaj became the first female artist to be included on MTV's Annual Hottest MC List and the first female artist to top the chart unaccompanied since 2002. In October 2010, Minaj became the first artist to have seven songs on the Billboard Hot 100 chart simultaneously. She released a two singles in September 2010; one a joint single with The Black Eyed Peas front man, will.i.am titled, "Check It Out," and the other "Right Thru Me." The music videos for both were released in late October. "Moment 4 Life" was released as the fourth single on December 7, 2010, featuring Canadian rapper Drake, becoming a success on the Billboard Hot 100. The single peaked at number 5 on the Hot Rap Songs.
The album gained Platinum certification in the United States a month after the release. On January 29, 2011, Minaj appeared on Saturday Night Live as the musical guest, performing "Right Thru Me" and "Moment 4 Life". On February 9, 2011, Pink Friday reached number one on the Billboard 200 in its eleventh week on the chart. Minaj turned down an offer to become a judge on The X Factor, as rapped on her Roman Reloaded song, due to the salary for the gig. In June 2011, Minaj was an opening act along with Jessie and the Toy Boys and Nervo on Britney Spears' sixth concert tour, the Femme Fatale Tour, in support of her seventh studio album, Femme Fatale. She and singer Kesha were featured on the remix of Spears' track "Till the World Ends," which charted at number 3 in the US in April 2011.
"Super Bass" was released from Pink Friday in May 2011. The single charted within the top 10 in many countries including the United Kingdom, United States, Australia and Canada, and later was certified as quadruple-platinum by the Recording Industry Association of America (RIAA). The song gained positive reviews from critics. Minaj went on to attribute the success of the single in part to Taylor Swift, saying in an interview with American radio station 102.7 KIIS FM, "Taylor Swift did her little interview about 'Super Bass' and [it] took off in the States with the people sort of knowing it...It’s just really uncanny how all that stuff happens...We didn’t plan it like that." Minaj voiced a character in the 3D animated film, Ice Age: Continental Drift, as Steffie, a woolly mammoth. Minaj is also featured on French DJ David Guetta's 2011 album, Nothing but the Beat, on the singles "Where Them Girls At" and "Turn Me On".